Use Cases
How product, CX, marketing, and leadership use Propane to understand customers.
Account-based marketing signals
See which accounts are in-market and ready for targeted campaigns.
Campaign and channel attribution
Understand which campaigns and channels drive the best customers, not just leads.
Refine personas with real behavior
Build and validate personas using product usage, support, and sales data.
Proof points that close
Turn customer quotes and usage into evidence for sales and case studies.
Know what resonates before you ship
Test positioning and campaigns against live customer language and behavior.
Find the words customers actually use
Validate messaging against real feedback and pull proof points for your next case study.