The factory changed. The logistics system didn't. We're building it.
Cursor, Claude Code, and Lovable changed how software gets built. The factory can produce more than ever. But the system that owns the entire process, from deciding what to build to getting that context to every team, has never been built. Engineering, marketing, sales, growth, customer success, all working from scattered tools and documents nobody reads. Productboard, Dovetail, Enterpret, Canny. All built for a world that no longer exists.
We are building what comes next. What Figma did for design, making it multiplayer and giving every team a seat at the table, we are doing for the entire product process. One system. Every team. All the context. The entire product process rebuilt for the agentic era.

John and Dennis, Propane founders
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How we work
Taste is a strategy
AI can build anything. Having a strong opinion about what good looks and feels like is the real differentiator.
Agency first
Anyone should be able to build, test, and iterate. We design for that, internally and in the product.
Knowledge compounds
Institutional knowledge is the moat of the next decade. We build systems that accumulate it over time.
Close to the customer
Behavior does not change without proximity. We go to where customers are, watch how they work, and build from there.
Lean is a philosophy
Not just headcount. The politics, the bloat, the operations. We keep it clean at every level.
Build for where it's going
We design for 2027, not today. AI is reshaping how work gets done. We want to be ahead of that, not catching up.
Newsroom
EIFO Videnshub
Propane henter kapital til udvikling af effektiv AI-platform til kundedata
EU-Startups
Danish startup Propane secures €1 million to develop AI-powered customer intelligence platform
Dagens AI
Propane rejser kapital til ny AI-platform for kundedata
24Victoria
Propane rejser 8,6 mio. kr. til AI-platform
Arctic Startup
Propane raises 1.2 million pre-seed
TechSavvy Media
Rejser pre-seed millioner fra prominente investorer til AI-platform for kundeindsigter
Arctic Today
Propane has raised a $1.2 million pre-seed round
TechCrunch
Breaking down the boom in the Nordic’s startup ecosystem
TechCrunch
Nordic founders are taking bigger swings, and it’s paying off