Know what resonates before you ship
Test positioning and campaigns against live customer language and behavior.
Ship with confidence, not hope
Launching a campaign or a new positioning framework is expensive. Creative production, media spend, sales enablement — it all adds up. And yet most teams ship based on internal consensus rather than external validation. The question "will this resonate?" gets answered after launch, when it's too late to change course.
"We spent six figures on a campaign that flopped. The messaging felt right in the room, but it didn't match how our customers actually talked about the problem. We learned the hard way." — Director of Brand, Series B startup
How Propane de-risks messaging decisions
Propane lets you test your messaging against the reality of how customers think and talk. Before you commit to a campaign, you can check whether your positioning aligns with the problems customers actually describe and the language they actually use.
Message-market fit analysis
Draft your positioning, then compare it to Propane's analysis of customer conversations. Are you emphasizing the right pain points? Are you using language that matches how customers describe the problem? Propane highlights the alignment — and the gaps.
Competitive positioning validation
See how customers compare you to alternatives in their own words. Propane surfaces competitive mentions and the contexts in which they appear, so your competitive positioning addresses real objections rather than imagined ones.
Iteration before investment
Instead of launching a campaign and hoping for the best, Propane enables rapid iteration. Test multiple angles against customer language data. Refine your approach before committing media spend.
"Now we run every major messaging change through Propane first. If it doesn't show up in how customers talk, we rewrite until it does." — Product Marketing Lead
A/B insight validation
When running A/B tests, use Propane's customer language data to generate hypotheses. The message variant that mirrors actual customer vocabulary typically outperforms the one crafted in a conference room.
Who uses this
Product marketing teams preparing launches. Brand teams refining positioning frameworks. Growth teams optimizing conversion copy. Agencies seeking customer insight for creative development.
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Propane is the customer intelligence platform for product teams. Connect your CRM, support tools, and product analytics to get AI-powered insights from every customer conversation.
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