Every AI interaction in Propane used to start from zero. Now it doesn't.

Company Context gives Propane a durable understanding of your business — your products, positioning, ICP, glossary, and more — so the AI speaks your language from the first prompt.

How it works

During onboarding, Propane profiles your company and auto-generates a structured business profile across 12 categories: Overview, Vision, Core Values, Products, Features, Pricing, Use Cases, Value Propositions, Case Studies, Legal & Policies, ICP, and Glossary.

Ten categories are populated automatically from your company URL and profiling data. ICP and Glossary are manual — because only you know your exact buyer and internal terminology.

Each category lives as its own editable section in Settings → Company Context. Edit one without touching the rest. Every edit runs through validation before saving.

What this changes

The project agent now pulls from your Company Context at prompt time — specifically Overview, Vision, Products, ICP, and Glossary. That means briefs, research plans, and interview guides come back grounded in your actual business, not generic placeholders.

This is also the foundation. Company Context is the first layer of a broader context system we're building across users, spaces, and projects.

Available to all users, for free. Sign up.